Five of the nation’s greatest conservation organizations, in partnership with renowned conservationist and outdoorsman, Will Primos, launch the "Truth About Conservation" a public awareness campaign and firearm auction that will pull back the curtain on the critical need for wildlife habitat management and raise necessary funding for conservation.
The campaign will offer a once-in-a-lifetime opportunity to give back to conservation through a historic firearm auction that will feature Primos’ iconic collection of Purdey hammer shotguns, a compilation of rare and one-of-a-kind guns, including .410, 28, 20, 16, & 12 gauges. This collection, unlike any other, will be auctioned online in December 2025, with proceeds benefiting Primos’ beloved organizations dedicated to wildlife conservation, including the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, & Pheasants Forever and Quail Forever.
ONE-OF-ONLY-ONE COLLECTION
They are the only consecutively numbered set of hammer ejector guns that have been built to date and are the only set that will ever be completed.
Proceeds will go directly to five of the nation’s greatest conservation organizations that Mr. Primos selected for their outstanding history of wildlife and habitat conservation.
As one of the largest awareness and donation efforts, the gun auction will stand to make history for The Truth About Hunting Host that many consider to be the Godfather of Game Calls; Will Primos.
The truth is, hunters and anglers do more than any other group to protect wildlife and their habitats, and this campaign is about building awareness around that truth.
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The truth is, anglers and hunters do more than any other group to protect wildlife and their habitats, and sharing The Truth About Conservation is about building awareness around that truth.
This connection between wildlife funding and conservation is part of the "Circle of Conservation" - an inseparable cycle where habitat, policy, and community intersect. Conservation doesn’t exist in isolation; it requires public understanding.